Deborah Sams and Mary Lou Ryan founded Bassike (pronounced “basic”) in 2006 to create what they couldn’t find: high quality, sustainably sourced wardrobe essentials. They chose to work with organic cotton, Australian makers and responsible business practices from the beginning. 

Bassike approaches responsible business holistically and transparently. What began as supporting local industry and working with organic cotton, has evolved into a culture of continuous improvement across design, production, and operations. By purchasing a Bassike product, you know that you are supporting a design-led, ethical and sustainable business that supports its local community, team and customers. Authentic clothes, honestly made.